SpongeBob
SquarePants is an American animated television series created by marine
biologist and animator Stephen Hillenburg for Nickelodeon. The series
chronicles the adventures and endeavors of the title character and his various
friends in the fictional underwater city of Bikini Bottom. The series'
popularity has made it a media franchise, as well as the highest rated series
to ever air on Nickelodeon, and the most distributed property of MTV Networks.
As of 2015, the media franchise has generated $12 billion in merchandising
revenue for Nickelodeon.
Many of
the ideas for the series originated in an unpublished educational comic book
titled The Intertidal Zone, which Hillenburg created in 1989.He began developing
SpongeBob SquarePants into a television series in 1996 upon the cancellation of
Rocko's Modern Life, and turned to Tom Kenny, who had worked with him on that
series, to voice the title character. SpongeBob was originally going to be
named SpongeBoy, and the series was to be called SpongeBoy Ahoy!, but these
were both changed, as the name was already trademarked.
Nickelodeon
held a preview for the series in the United States on May 1, 1999, following
the television airing of the 1999 Kids' Choice Awards. The series officially
premiered on July 17, 1999. It has received worldwide critical acclaim since
its premiere and gained enormous popularity by its second season. A feature
film, The SpongeBob SquarePants Movie, was released in theaters on November 19,
2004, and a sequel was released on February 6, 2015. On October 15, 2016, the
series began airing its current tenth season, beginning with the episode
"Whirly Brains". In May 2017, the show was announced to be renewed
for a 12th season.
The
series has won a variety of awards, including six Annie Awards, eight Golden
Reel Awards, two Emmy Awards, 12 Kids' Choice Awards, and two BAFTA Children's
Awards. Despite its widespread popularity, the series has been involved in
several public controversies, including one centered on speculation over
SpongeBob's intended sexual orientation, and another focusing on the perceived
declining quality of the show's content since the release of the first film. In
2011, a newly described species of fungi, Spongiforma squarepants was named
after the cartoon's title character.
Series
creator Stephen Hillenburg first became fascinated with the ocean as a child.
Also at a young age, he began developing his artistic abilities. However, these
two interests would not coincide for a long time—the idea of drawing fish
seemed boring to him. During college, he majored in marine biology and minored
in art. After graduating in 1984, he joined the Ocean Institute, an
organization in Dana Point, California, dedicated to educating the public about
marine science and maritime history.
While
Hillenburg was there, he created a precursor to SpongeBob SquarePants: a comic
book titled The Intertidal Zone, which was used by the institute to teach
visiting students about the animal life of tide pools. The comic starred
various anthropomorphic sea lifeforms, many of which would evolve into
SpongeBob characters.Hillenburg tried to get the comic professionally
published, but none of the companies to which he sent it were interested.
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